Manufacturing
and Logistics
Case Study: Setting the Global Performance Benchmark
Just imagine having access to 60,000 tons of Oreos. Thanks to Mondelez’s new US$110 million, 250,000sqm state-of-the-art plant, that thought is now a reality in Bahrain. Situated alongside its existing operations, with cutting-edge technology automation, the factory is set to roll out in 2018 and will produce more than 60,000 tons annually of its biscuit brands including Oreo and Barni. In fact, the factory will be producing 10,000 Oreo biscuits per minute.
Mondelez has selected Bahrain as the preferred location for their 6th global hub to supply growing markets in the Middle East and Africa. The plant will also create 200 employment opportunities contributing to the local job market. The group aims to adopt a ‘one chain’ production model, an initiative that is being backed by Bahrain’s Ministry of Industry, Commerce & Tourism, Bahrain EDB and Tamkeen.
Mondelez International, a US$30 billion annual turnover group, producing household name products in snacks, biscuits, chocolate, candy, gum, and powdered beverages, has been manufacturing its Kraft cheese and Tang beverage in Bahrain since 2007. These products are exported to 47 countries, including the United States. The company’s manufacturing facility in Bahrain International Investment Park (BIIP) covers 57,500 square metres with an annual production capacity of 230,000 tons.
Suppliers are relocating or opening up in Bahrain from around the region to be part of Mondelez International’s supply chain, enabling flexibility and cost-competitiveness. The Group also enjoys fast and efficient transportation and export facilities, which is a key factor for its range of consumer products.