We feel obliged to address you and to present you the reasons what motivated us to engage in this beautiful sport through the creation of world-class professional cycling team - Bahrain Cycling team. In this modern age when we are offered a wide range of possibilities to communicate with the whole world, one of the most precious is just the way through the one of the most popular sport in the world. Kingdom of Bahrain with its government institutions and private companies operating on global level, have decided to provide financial support to the professional Bahrain Cycling Team. It gives us great pleasure to see that our project has been recognised by partners who have been building their business reputation by supporting cycling teams, and who wish to continue to do so with our team as well. The reason behind it is a global trend of cycling expansion and using cycling as a marketing tool in the promotion of numerous tourist destination, as well as companies.

The decision about forming the Bahrain Cycling Team project was made after the comprehensive strategic analysis of potential effects that can be brought about through this type of investment. Having spent two years analysing the world of cycling, its expansion and communication opportunities through world top-class professional cycling teams, and having analysed the results of the global market research of both methods and effects of communication with the global public through cycling, it is impossible to ignore the facts and the results we have come to. It needs to be stressed that the Bahrain Cycling Team has clear motives both in terms of organisation and competition. Our goal is to create a financially stable team that will create the best conditions for its members to achieve top results in the biggest races around the world.

In that regard we want to represent our partners in the most honourable and the most up-to-date way, and contribute to their business results. Our aim is to present cycling to the citizens of the Kingdom of Bahrain and GCC, but even beyond that, we wish to present the Kingdom of Bahrain, the destination of exquisite business and tourist potential, to the world. Our team’s management comprises proven world cycling experts, and the cyclists include renowned champions and their assistants. In putting together the team we are entirely independent in making decisions related to its functioning, and our results will be the basis for our activities in the many years to come. In the hope of enriching the global sports and cycling scene, we invite you to join us in this beautiful sport while we take part in making the world around us a better place. We look forward to meeting you! Bahrain Cycling Team